I have been frustrated quite often about the inability of many individuals to understand the value of domain names. I’ve just had a discussion that went something along the lines of..

“I’ve just registered my domains with Company X because they allow me to use PayPal so I don’t have to give my credit card details to an unknown U.S. company”

I have intentionally left out the name of the company as this issue is not about the company (who I know nothing about) but about the perceptions of users as to the value of their domain. This particular user (who is very typical) feels uncomfortable giving their credit card details to an unknown company, yet they would trust the said company to manage their domain name. A well developed website is likely to be worth far more than the credit limit on many cards, and in any case credit card fraud costs are not directly borne by the victims.

Don’t assume that the domain cost (be it £1.99 or £99) is actually the same as the value of the domain, and treat it based on its value, not its initial cost.

This entry was posted on Friday, May 18th, 2007 at 5:25 pm and is filed under domains, general.blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.